Location: Chennai
Job Type: Full-time
Required experience: preferably with 3 to 4 years’ experience in online marketing and sales of baby products.
Responsibility: Revenue generation through online marketing & help sales team with marketing strategies and content creation.
Compensation: Suitable salary according to the market standards or better.
Job Summary:
We are seeking a highly motivated and creative Digital Marketing Executive to join our pediatric healthcare team. Only the ideal candidate will be selected, who will be responsible for developing and executing digital marketing campaigns that raise awareness, drive patient engagement, and promote our pediatric products, services and initiatives.
If you have a passion for supporting young parents in better health of their kids, healthcare marketing and are experienced in digital marketing techniques, please apply.
Key Responsibilities:
Digital Strategy: Develop and implement a comprehensive digital marketing strategy tailored to the pediatric healthcare sector.
Website Management: Oversee and maintain the pediatric healthcare organization's website, ensuring it is up-to-date, user-friendly, and optimized for search engines.
Content Creation: Produce and curate high-quality content for online platforms, including blog posts, social media updates, and multimedia content that educates, informs, and engages the target audience.
Social Media Management: Manage and grow the organization's social media presence across various platforms, creating and scheduling posts, responding to comments, and analysing performance metrics.
Email Marketing: Plan and execute email marketing campaigns to engage with patients, caregivers, and referring physicians, ensuring the delivery of valuable healthcare information and updates.
Search Engine Optimization (SEO): Implement SEO strategies to improve the organization's online visibility and search engine rankings.
Analytics and Reporting: Monitor and analyse the performance of digital marketing efforts using tools like Google Analytics and social media insights. Generate regular reports to evaluate the success of campaigns and recommend improvements.
Online Reputation Management: Monitor online reviews, maintain a positive online reputation, and respond to patient feedback and inquiries.
Collaboration: Work closely with pediatric healthcare professionals, graphic designers, and other stakeholders to ensure alignment of marketing efforts with the organization's goals.
Qualifications:
- Degree in marketing, communications, or a related field.
- Proven experience in digital marketing, preferably in the healthcare or paediatric sector.
- Strong knowledge of digital marketing tools and techniques, including SEO, SEM, social media marketing, email marketing, and content marketing.
- Excellent written and verbal communication skills.
- Proficiency in analytics and data-driven decision-making.
- A passion for pediatric healthcare and a deep understanding of the target audience.
Added Advantage:
- Certification in digital marketing.
- Experience with healthcare compliance and regulations.
- Familiarity with pediatric healthcare services.
If you are interested, Kindly share the profiles to hrd@helyxon.com with subject: SE001 Baby Products Marketing Manager